The Challenge

This dynamic group needed a brand identity that conveyed  their vision, activities, and goals.

The Approach

The process began with gathering visual inspirations and understanding the PRISM Lab’s research and clients.  As the world “prism” implies a clear visual element that reflects light, the logo  was design to convey this. The bright colors and engaging shapes worked particularly well since the lab deals with children.

Another source of inspiration was the environment of Holland Bloorview Kids Rehabilitation Hospital . Since the hospital is dedicated to children’s rehabilitation, it maintains a friendly and colorful environment. The hospital building was in fact newly designed, and has been recognized by the International Academy for Design and Health for its optimized design for children’s healthcare. The architecture ended up having a strong influence on our design. The final logo had a grey base and colorful details, which is consistent with the building itself.