11 March

Visuals for science marketing

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It’s not surprising to find a lot of marketers in science and technology talking about the efficacy of videos for promotion. They say visuals, especially videos are excellent for illustrating the key technologies or value propositions in 2 minutes to customers (e.g. web) as well as investors (e.g. pitch presentations). This lesson is applicable not […]

24 January

Identity | Stockholm Design Lab: Vårdapoteket

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Identity | Stockholm Design Lab: Vårdapoteket

I am absolutely impressed by SDL‘s works. Among their amazing projects, Vårdapoteket seems to be quite relevant to my future projects. Although I found the colors of the whole body image can be too much, their ambitiously holistic approach makes sense. Once the whole body color concept is determined, it has a lot of potential for […]

17 December

Aaron Koblin: Artfully visualizing our humanity (TED 2011)

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I am super impressed by Aaron Koblin’s presentation from TED 2011. The talk began with the quote by Lev Manovich “19th century culture was defined by the novel, 20th century culture by cinema, the culture of the 21st century will be defined by the interface” All of the projects mentioned in the speech are really […]

6 December

Strategic design as described by Tim Brown, CEO of IDEO

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This is certainly insightful. I don’t think creativity or innovation is something only a crazy genius can do. No ideas are purely new. Ideas become meaningful when people make an effort to materialize them relevant to needs. An approach to understanding the “creative process” would help us apply “design thinking” to actual practice. And maybe […]

13 November

IBM Canada Healthcare

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17 July

Designed For Health?

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http://www.fastcodesign.com/1662004/designer-of-the-swiffer-cleans-up-the-modern-hospital http://www.fastcodesign.com/1664489/designed-for-health-the-hospital-as-boutique-hotel#1 http://www.fastcodesign.com/1404906/a-hospital-design-that-helps-heal http://www.maggiescentres.org/programme/about.html