Visuals for science marketing
It’s not surprising to find a lot of marketers in science and technology talking about the efficacy of videos for promotion. They say visuals, especially videos are excellent for illustrating the key technologies or value propositions in 2 minutes to customers (e.g. web) as well as investors (e.g. pitch presentations). This lesson is applicable not […]
Identity | Stockholm Design Lab: Vårdapoteket
I am absolutely impressed by SDL‘s works. Among their amazing projects, Vårdapoteket seems to be quite relevant to my future projects. Although I found the colors of the whole body image can be too much, their ambitiously holistic approach makes sense. Once the whole body color concept is determined, it has a lot of potential for […]
Aaron Koblin: Artfully visualizing our humanity (TED 2011)
I am super impressed by Aaron Koblin’s presentation from TED 2011. The talk began with the quote by Lev Manovich “19th century culture was defined by the novel, 20th century culture by cinema, the culture of the 21st century will be defined by the interface” All of the projects mentioned in the speech are really […]
Strategic design as described by Tim Brown, CEO of IDEO
This is certainly insightful. I don’t think creativity or innovation is something only a crazy genius can do. No ideas are purely new. Ideas become meaningful when people make an effort to materialize them relevant to needs. An approach to understanding the “creative process” would help us apply “design thinking” to actual practice. And maybe […]
Designed For Health?
http://www.fastcodesign.com/1662004/designer-of-the-swiffer-cleans-up-the-modern-hospital http://www.fastcodesign.com/1664489/designed-for-health-the-hospital-as-boutique-hotel#1 http://www.fastcodesign.com/1404906/a-hospital-design-that-helps-heal http://www.maggiescentres.org/programme/about.html