20 April

Who are Medical Animators

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http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=757963 It was interesting to see a well-written article about the field of medical animation and how medical animators differ from other animators. Medical animation occupies such a niche and the social circle is quite tight, which made me quite unconscious to how unknown this occupation is. When people hear “medical” and “animation” in the […]

4 April

Public Health: Hans Rosling’s 200 Countries, 200 Years in 4 Minutes

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Hans Rosling is best (publicly) known for using statistics to explain trends in worldwide health care as well as in other affairs. It’s not so surprising to read that he studied medicine and statistics simultaneously and spent two decades studying outbreaks of disease in remote areas across Africa. In the video, he presents the vast […]

15 March

Dual Coding Theory

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Dual Coding Theory is probably one of the most fundamental theories for multimedia learning. The basic idea is that visual and verbal information is processed differently along distinct channels in working memory. The founder of this theory, Allen Paivio, calls this mental representation of visual information as imagines and mental representation of verbal information as […]

12 March


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I happened to talk to someone who wants to develop a visual designers’ playground where they can build up a commercial ecosystem. The idea was obviously inspired by Apple’s Apps store. Our question was what would be the best medium to deliver creative work. We wanted something low-cost, low-key and able to be widely used. […]

11 March

Visuals for science marketing

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It’s not surprising to find a lot of marketers in science and technology talking about the efficacy of videos for promotion. They say visuals, especially videos are excellent for illustrating the key technologies or value propositions in 2 minutes to customers (e.g. web) as well as investors (e.g. pitch presentations). This lesson is applicable not […]

5 February

Thoughts on Information Architecture

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Thoughts on Information Architecture It is difficult to define the meaning of Information Architecture because the term is used in a variety of disciplines. For example, IA for web development is very different from IA for enterprise architecture, which complicates its definition. 

From designers’ point of view, IA is an inevitable process that we have […]

4 February

Social Innovation – Tiffinday

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Social Innovation – Tiffinday

I don’t think I understood the meaning of social innovation in business until I found Tiffinday. Obviously it’s impossible to understand big, abstract concepts without knowing good examples. At MaRS seminar about social innovation, Seema Pabari, the founder of Tiffinday, explained how her passion for environmental sustainability and social responsibility could be smartly implemented into […]

24 January

Identity | Stockholm Design Lab: Vårdapoteket

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Identity | Stockholm Design Lab: Vårdapoteket

I am absolutely impressed by SDL‘s works. Among their amazing projects, Vårdapoteket seems to be quite relevant to my future projects. Although I found the colors of the whole body image can be too much, their ambitiously holistic approach makes sense. Once the whole body color concept is determined, it has a lot of potential for […]

17 December

Aaron Koblin: Artfully visualizing our humanity (TED 2011)

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I am super impressed by Aaron Koblin’s presentation from TED 2011. The talk began with the quote by Lev Manovich “19th century culture was defined by the novel, 20th century culture by cinema, the culture of the 21st century will be defined by the interface” All of the projects mentioned in the speech are really […]

6 December

Strategic design as described by Tim Brown, CEO of IDEO

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This is certainly insightful. I don’t think creativity or innovation is something only a crazy genius can do. No ideas are purely new. Ideas become meaningful when people make an effort to materialize them relevant to needs. An approach to understanding the “creative process” would help us apply “design thinking” to actual practice. And maybe […]